I’m Daniëlle, founder of Cleo Curl. After years of searching for the perfect product for my curls, I kept ending up with formulas that just didn’t work the way I wanted. Too heavy, too greasy, or simply not made with the right knowledge of curly hair.

After completing a six-year Pharmacy degree at university, I knew exactly what I wanted: to bring science and beauty together in products that truly work for curls. With that passion, I started experimenting in collaboration with other experts and laboratories. The result? Cleo Curl. A brand where effective formulations and natural ingredients come together.

My inspiration goes way back. Literally. The beauty rituals of ancient Egypt, especially Cleopatra, inspire me every day. She symbolized beauty, strength and self-care. Everything I want Cleo Curl to represent.

This vision isn’t mine alone. Cleo Curl was built with my family. Together, we share the same mission: to help women get the best out of their natural curls. We believe good curl care should be accessible to everyone. That’s why we make sure our premium products are not only effective but also affordable.

Cleo Curl is here for everyone who wants to wear their curls with pride. Our products are carefully formulated with high-quality ingredients and are handmade in both the Netherlands and Spain. Every ingredient is chosen with purpose based on effectiveness, safety and quality. Nothing random, everything intentional.

As a woman with curls, I know how important it is to truly understand and care for your hair in a way that works. Cleo Curl is my way of making curl care smarter, more honest and more beautiful.